Descargar Insanely simple. The obsession that drives Apple's success de Ken Segall PDF ePub
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Insanely simple. The obsession that drives Apple's success de Ken Segall
Descripción - Críticas A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing (The Times)Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power (Financial Times)Required reading (Observer)An entertaining perspective on how Apple typically gets it right... Candid and insightful. Insanely Simple should be required reading for any boss with a Byzantine organisation and a shrinking business (The Guardian)In this captivating book, Segall has succeeded in distilling what made Steve Jobs succeed in ways no one would have imagined - simplicity. The idea of going simple, and Jobs's obsession with it, is neither a set of rules nor a goal, but a worldview of how things should be. . . More practical than theoretical, this essential book is about using the power of Simplicity to set a company apart (Publishers Weekly)Intriguing insights from someone who worked closely with Jobs on some of Apple's most successful ad campaigns (Forbes)A few pages in, I was hooked. . . [A]n amusing and revealing book about the company's extraordinary leader, Steve Jobs, and the guiding principle that made him one of the great businessmen of the age (The Boston Globe)Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy, and mediocrity, and clearly see what's most essential - and therefore most important (Steve Hayden, former vice chairman, Ogilvy, and author of Apple’s legendary 1984 Super Bowl commercial)As the man who came up with the iconic iMac name that launched one of the most successful product lines in history, Segall played a pivotal role in reviving Apple from near-death. His close working relationship with Jobs allows him to provide insight into how Jobs's obsession with simplicity became the driving force that informs every decision the company makes to this day (Booklist)Reveals a fresh insight into Steve Jobs's mind and how his obsession with simplicity drove Apple to success (Macworld) Reseña del editor Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple.To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times 'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little 'i' that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall Biografía del autor Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little 'i' that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall
Detalles del Libro
- Name: Insanely simple. The obsession that drives Apple's success
- Autor: Ken Segall
- Categoria: Libros,Libros universitarios y de estudios superiores,Negocios y finanzas
- Tamaño del archivo: 13 MB
- Tipos de archivo: PDF Document
- Descargada: 264 times
- Idioma: Español
- Archivos de estado: AVAILABLE
Download Insanely simple. The obsession that drives Apple's success de Ken Segall PDF [ePub Mobi] Gratis
Insanely Simple: The Obsession That Drives Apple's Success ~ Buy Insanely Simple: The Obsession That Drives Apple's Success 3 by Segall, Ken (ISBN: 9780670921195) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Insanely Simple: The Obsession That Drives Apple's Success ~ From product design, to internal communication, to marketing and beyond, simplicity makes Apple's identity as a company as efficient and inspirational as possible. Even with it's focus on simplicity in business and innovation (which is great), Insanely Simple ultimately inspired me to work toward simplicity beyond business and invite it into my own thinking and life.
Insanely Simple: The Obsession That Drives Apple's Success ~ Insanely Simple: The Obsession That Drives Apple's Success - Kindle edition by Segall, Ken. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Insanely Simple: The Obsession That Drives Apple's Success.
Insanely Simple: The Obsession That Drives Apple's Success ~ Insanely Simple reveals the secret of Steve Jobs’s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what’s most essential—and therefore most important.”
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Insanely Simple: The Obsession That Drives Apple's Success ~ Luckily, I recently stumbled into a book called Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall, who had worked with Steve Jobs for over 10 years. This is a great book about the philosophy of Simplicity at Apple. Segall writes inline with the principle of Simplicity.
Insanely Simple: The Obsession That Drives Apple's Success ~ Insanely Simple: The Obsession That Drives Apple's Success (English Edition) [Kindle edition] by Segall, Ken. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Insanely Simple: The Obsession That Drives Apple's Success (English Edition).
Insanely simple : the obsession that drives Apple's ~ Get this from a library! Insanely simple : the obsession that drives Apple's success. [Ken Segall] -- To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with .
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Insanely Simple: The Obsession That Drives Apple’s Success ~ Insanely Simple: The Obsession That Drives Apple’s Success [ebook] by Ken Segall (epub/mobi) ebook4expert. . You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. Segall brings Apple’s quest for Simplicity to life using fascinating .
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